I’ve been thinking a lot about holidays lately and how they work. I touched on this a few weeks back, while writing about Thanksgiving “Eve.” Holidays are not created equal. Some are definitely more important than others, and rightfully so.
But what if they weren’t? Some holidays are what I call “Hallmark Holidays.” Their sole existence to make you feel obligated to send a card, to keep the card companies in business, like Sweetest Day and Friendship Day.