For the Stevens Point Brewery, the event serves as an educational music festival and will take place from 4 to 8 p.m. Saturday, Sept. 21, at the Stevens Point Brewery, 2617 Water St., Stevens Point.
The brewery teamed up with Michelle Radke, a local cancer support group leader who works with the program Pints for Prostates, to make the event educational.
“The partnership was a way to help the cure,” said Julie Birrenkott, director of marketing at Stevens Point Brewery. “It is a way to create awareness for prostate cancer for men who go to beer festivals without putting it in their faces.”
The brewery no longer does Brews, Brats and Bands, and decided to make Pointoberfest a new yearly event to showcase products and to allow the public to sample some of the limited edition crafts.
“All of our Point brands will be available, including Ciderboys hard cider, Point Okotoberfest, Whole Hog,” Birrenkott said. “We also look forward to having our Bourbon Barrel Pumpkin to sample, which will have a very limited release at only a few local bars.”