Regular readers of the space know I occasionally rely on polls for column material. A goodly number of them cross my desk. Many of these polls contain findings that astonish me, and some of the published results are quite strange. Others seem meaningless, and I often can’t imagine why anyone would spend time and effort compiling such information.
One research firm put together a report showing that Democrats and Republicans like different TV programs. Is that news or a surprise to anyone? The company, Buyology, used neuroscience to determine there was a big gap in emotional connections that members of the two political parties felt toward the pay TV services, HBO and Showtime.